T-Mobile 🫶 

How do you make a technology company more human? Above all financial efforts, T-Mobile invests in one fundamental thing within their network development: their heart. We created this campaign with no cellphones, no tablets, no computers, and no sales offers. Just the beauty of the most powerful network in Europe and its heartbeat. Our campaign and its results received the Effie Award, restoring brand trust and corporate goodwill following a massive PR-challenge surrounding network instability.

Agency: DDB